In order to give explanations and educate about the use of MasterCard Maestro card, an action was implemented at Banco Nación branches, recreating a POSNET sale. People were able to find out the benefits of this card through a digital app.
18 branches were targeted in Buenos Aires, the province of Buenos Aires and cities around the country, such as Mar del Plata, Bahía Blanca, La Plata, Rosario, Cordoba and Mendoza.
Also, a web page was developed to boost sales, where users had to sign up to collect more points when paying for their purchases with their Maestro debit card, and take part in raffles for huge prizes.
Over 100,000 people took part in this action.
