NATURA UNA - #MyRedIs
NATURA UNA – #MyRedIs
Red, a color with as many shades as there are women on the planet, but that all come together in the launch of the Natura Una collection “My Red”: a variety of products for mouth, eyes and nails.
The mission was to generate a concept that transmits the values of sisterhood and female strength, adapted to all LATAM countries and #MyRedIs emerged: a phrase as powerful as it is simple, which recognizes the diversity of opinions and meanings.
- Creativity and campaign concept development
- Idea and video production for LATAM