The launching of Camel’s new line of collector packs brought together the entire company and took everyone on a sensory journey to the world’s main capital cities, to the accompaniment of excellent music.
Cement, bricks and metal gave the scene a grungy and unstructured style imported from the very Bronx. The lighting was the vehicle which transported guests to the most iconic cities while setting the tone for the newly launched LEPs. This visual game was reflected by means of an impressive video mapping technique, giving origin to a great history.
