INSPIRING ORIGINAL STORIES
Camel once again came alive at the Music Wins festival, proposing an impactful and customised experience.
Based on the brand’s icons, we developed two mega structural pyramids which made it possible to organise an extraordinary activity: each guest was given a headset with 3 different channels.
As they entered the pyramids, guests could select the music channel of their choice and listen to music played by famous DJs live. They could also enjoy an exhibition of posters, specially produced by artists for this occasion. Finally, they could create their own personalised poster and take a print-out along with them.