OGX, a leading brand in the USA, trusted us to carry out the launch event of their hair care products in Argentina. Under the concept of “what your hair wants”, we created experiences where our guests put their senses to the test and won spectacular prizes. In tune with the aesthetics of the brand, we carried out a fresh, jovial and dynamic space, reflecting the characteristics of the products. Branding, games, Photo Opps and influencers were part of this great celebration.
