in Buenos Aires
The AstraZeneca laboratory decided to shed some more light on diabetes and its consequences on our health by means of an activation activity that visited several cities around the country.
The journey ended in Buenos Aires on the World Diabetes Day, the perfect occasion to support institutions such as Favaloro foundation and raise awareness about this disease at great venues, like Centenario park.
Based on the #másqueglucosa hashtag, we organised an experience to stimulate all our senses, making it possible to capture the attention of all those who entered the trailer. From the very beginning, a video described the disease and the impact on our body, and visitors had a chance to take part in a game to win a sugar-free lollipop. They were also given a brochure with additional information about diabetes, for them to find more information and further disseminate our message.