#MÁSQUEGLUCOSA
in Rosario

Rosario was the location where the AstraZeneca lab’s trailer started this long journey before visiting many cities around the country.

The #másqueglucosa (more than glucose) experience made its first stops in central areas, such as Plaza San Martín and Plaza España.

Children and adults alike approached and talked to our staff to learn about the event and, particularly, about diabetes, before getting into the trailer to take part in a game and try their luck to win a sugar-free lollipop in a “claw candy grabber machine”.

CLIENT
ASTRAZENECA
SEASON
OCT/2019
AGENCY
MOMENTUM
PRODUCTION & EXECUTION