A trailer completely covered with diabetes-related images both on the inside and the outside was used to raise awareness about diabetes in different venues. The images may differ from what you might expect in connection with health care, but they just highlighted that certain things cannot be seen by our eyes, such as the damage diabetes type 2 can inflict to our heart and kidneys.
One of the cities visited by the trailer was Cordoba, where people showed great interest and took part in the activities. The great flexibility of this campaign made it possible to adjust it as needed, depending on the weather vagaries and the space available.
