Camel inspires you to tell your own story through small scenes highlighting the impressiveness of its cigarette packs.
An original and innovative brand requires an execution in line with its unique style, which was achieved through a series of dioramas exhibited in pyramidal display cases. A one-of-a-kind world was recreated, depicting from farms and people in a station to prisons, where Camel is the star.
Apart from these mobile structures displayed in bars such as The Hole, Bradley and Docks, on specific dates when sales activities were organised, two fixed display cases were set up at Avant Garten and Komyun, matching the décor of each venue, but without losing the magic typical of the miniatures.
