THE PEOPLE’S FOOTBALL SHIRT

Boca Juniors impassions multitudes, and this is the very passion which, in the face of hardship, shows its might. The most important final in recent years was played at the stadium of their main nemesis, but with no visitors. A heart-breaking atmosphere which did not overshadow the force of the hurricane-strong team called Boca Juniors.

The xeneixes, as Boca Juniors fans are also called, had a clear mission: to cheer for their team and show their fervour. A shirt, the People’s Shirt, was the key, and was worn by everyone wishing to attend that crucial match. And what better representative than Carlos Tévez to wear it during the game that marked a historical milestone? A series of chapters showing the itinerary followed by this symbol of Boca Juniors’ spirit.

SEASON
NOV/2018
AGENCY
EDITÖR
PRODUCTION & EXECUTION
DIRECTOR
FRANCISCO FERNANDEZ LONG