Making the most of the Instagram platform, Ensure implemented a robust campaign: the #DesafíoEnsure challenge, an exercise to check the condition of our own body’s muscles. Several influencers accepted the challenge, including Verónica Lozano, Sergio Lapegüe, Sergio Verón and Meme Funes.
- Ensure Challenge with stories and postings by influencers, who shared their challenge video on their own media, mentioning the brand and encouraging their followers to also take on the challenge.
- Delivery of Ensure Advance products, including information and their nutritional characteristics, in a specially designed pack, and an invitation to take on the challenge
