HAVAIANAS SUMMER 2020
The renowned flip-flop brand, a flagship every summer, has brought its collections to Argentina with a need to surmount a new challenge as part of the digital strategy: adjusting its message to Argentina’s season and, particularly, the local colours and tones. To that end, we worked on the company’s comprehensive digital communication plan: social media, digital ads and digital press in order to convey a fresh and current concept representing the splendour of the brand throughout the entire year.
- Comprehensive digital strategy
- Social media management
- Advertising on online media
- Relationship with the press and influencers