In order to get closer to users and give them more help, ICBC included in their website the “How can we help you?” section, which brings together interesting articles on a wide variety of topics, such as trips, cars, home appliances, investments and even lifestyle, reconfirming the brand’s vast knowledge about each market segment. To put all the content together, a team of journalists did research into each topic and interviewed outstanding celebrities from each field, so that every article achieved journalistic quality and reflected not only the latest trends but also the bank’s advice on each topic.
• Development of exclusive journalistic content for ICBC’s website section
• Research and selection of topical issues and keywords for more effective results through SEO
