SCREENING PURE GENIUS

Launching the new Universal Channel series posed a challenge: to show originality and synthesis.
Transforming a location into an environment pervaded by the essence of science in every execution was the result of a morning when the new content was presented to the showbiz press.
The creativity shown in every corner facilitated spreading the news on the guests’ and Universal Channel’s social media.

CLIENT
UNIVERSAL CHANNEL – PURE GENIUS
SEASON
NOV/2016
AGENCY
BOCA PR
CREATIVITY, PRODUCTION, EXECUTION
LOCATION
GOLF DE PALERMO,
BUENOS AIRES