On account of the pandemic and the upcoming beginning of the next sales cycle for sun care products, L’Oréal was looking for a way to communicate the latest news and keep facing this new challenge while further encouraging the company’s teams who were still hard at work during the lockdown.
In order to overcome this challenge and inspired by the Back to the Future movie, we came up with the “Back to the Sun” concept for the next sunbathing season, and implemented the following actions:
- A specially designed Landing Page for registration and the event.
- A “Streaming” event including games, such as a virtual Escape Room, a Memory Game and sensory experiences with 8D audio so that everyone could enjoy and experience certain sensations even remotely.
- Personalised material for each guest in order to create a connection between the concept, the content and the experience around the entire country.
